About Blaine.

Blaine LaBron has spent more than 20 years at the intersection of marketing and technology, and most of that time asking the same question: where is the growth actually coming from, and what would it take to get more of it?

Today he answers that question for Gameday Men's Health, the largest men's health franchise system in North America, where he serves as Vice President of Performance Marketing & Technology. With more than 430 clinics across the United States and Canada, Gameday runs on a simple promise to its franchisees: put the right patient in front of the right clinic at the right cost. Blaine's job is to make that promise measurable. He oversees paid media investment across the network, builds the new channels that feed it, and owns the technology and data infrastructure that ties spend to appointments to revenue, clinic by clinic.

He came to franchising by way of some of the most recognizable direct-to-consumer brands of the last two decades. At Guthy|Renker, he helped move a business built on late-night television into digital, growing the online division from $5 million to more than $150 million across Proactiv, Meaningful Beauty, Wen Haircare, and IT Cosmetics. That work carried into his role as Vice President of Marketing at The Proactiv Company, where he ran marketing operations, media, and web with a $75 million budget through the brand's acquisition by Nestlé Skin Health.

Then came Pressed. As Vice President of Marketing Technology and later Vice President of Digital Commerce and Technology, Blaine led engineering, e-commerce, fulfillment, and marketing technology for a fast-growing retail brand that was rethinking what a juice company could be. He launched the mobile app and loyalty program that took digital from a rounding error to the majority of sales, grew digital channels past $100 million, and guided the company's 2020 rebrand from Pressed Juicery to Pressed.

Across all of it, the throughline is the same. Blaine likes hard problems with real numbers attached, and he likes building the systems that make those numbers move.

He holds a Bachelor of Science in International Business and Marketing from Pepperdine University and lives in Dallas, Texas.